IT’S TIME FOR A DIFFERENT APPROACH!
It’s been a longstanding idea in business that emotions should be kept out of the workplace. That whatever’s going on in your personal life, you should leave it at home so you can bring your most productive self to work.
But in a year when so many lines have become blurred — when home has become work and people have become so exhausted they couldn’t possibly leave their personal experiences at the door — it’s clear that this old-fashioned idea can’t hold up much longer.
Whether or not we want to accept it the world of work has changed forever and so has the meaning we place upon it.
And whilst the effects of the pandemic have certainly increased the pace of change the signs that we needed a new of doing business have existed for several years.
Indeed clever business owners have always understood that they achieve much better outcomes when they treat all the people they deal with respect and as humans with individual needs and feelings.
Businesses of all sizes are facing numerous challenges but the common thread that links all of these challenges together are people. It is people who ultimately must face them and it’s people who will have to overcome them.
So whilst putting human into business is not easy we believe it is always worth the endeavour because when inspired people come together the impossible becomes achievable.
What is a human business?
A Human Business recognises the challenges it might face but tackles them in a sustainable and human centred manner.
1. Human connection is at the heart of all decision making.
2. Everyone is fully engaged in the contribution they are making.
3. Everyone shares in the collective “wealth” available.
4. Everything is sustainable for people, planet and business.
WHAT’S THE CASE FOR CHANGE?
Two reports published in 2020 would seem to support the idea.
One said that 25% of employees felt unhappy at work and that employee disengagement was costing the UK economy a staggering £340bn per year. While the other said that 33% of productivity loss was down to a combination of work-related stress and lifestyle choices, and that translated into a loss of £92bn (£81bn in 2019) to the UK economy.
Since COVID-19 stress related absence has increased by 64% and a whole range of other challenges have surfaced. For example 66% of people said they “dreaded returning to work after a weekend break“, 64% reported their job was negatively affecting their sleep patterns and 25% were now actively looking for a new job.
Paul Devoy, the chief executive of Investors in People, said: “People need more out of work than they’re getting. They are telling us they’re enjoying the work they do but that they’re still looking for a new job, because something is missing.“
Finola McDonnell, the chief communications and marketing officer of the Financial Times, recently said, “The business of business has changed and you have to be thinking differently if you want to succeed.“
Renowned retail consultant and founder of The Portas agency, Mary Portas, describes the need for what she calls “The Kindness Economy”. An economy where businesses must adopt a whole new value system. One that is about care, respect and genuinely understanding the implication to the choices they are making.
And she’s not alone in that belief.
The research also supports it, with leading Business Management Authors such as Tom Peters and Robert Waterman (and others such as Brene Brown, Simon Sinek, Jim Collins, Seth Godin, Ken Blanchard, Peter Drucker, Stephen Covey and Dale Carnegie) having thoroughly documented the fact that the greatest businesses (regardless of size) are not those focused primarily on profits but those that are focused on people first and profit second!
Our ‘Meet Connect Refer’ community meets on the second Tuesday of each month and actively supports business professionals who believe putting human into business and connecting at a deeper more personal level is the only way for them to grow and prosper in a sustainable manner.
Creating a human business is not a “tick box process” it requires a commitment to live and breathe the fundamental truth that “our people are our greatest assets”.
If that sounds like the sort of business community you would like to be a part of then click on the button below to learn more.
The Human Business advocates a different approach to doing business. An approach that recognises the many challenges we are all facing but that tackles them in a sustainable and human centred manner.
So whether you’re the director of a large business or a small company, if you’re a solopreneur or a manager or an employee or indeed an HR professional, learning how to build more meaningful relationships and better communicate to the people we come into contact with is a skill that will benefit every single area of both our professional and personal lives.
We have some exciting things planned for this Autumn including an online summit on 21st September and the launch of our ‘Human Business Care label’ for people who want to demonstrate their active support for the mission.
Good business isn’t just about making money it’s about doing good too. Good for our colleagues, our customers, our shareholders, our community and our planet and nothing is more powerful than having a supportive and collaborative community behind you as you introduce any type of change.
If this all sounds like something you’d either like to be involved with or to learn more about then we would love to talk to you. Simply click on the link below and let’s start a conversation.
Terry Malloy and Phil Joseph, Directors of The Human Business say “We believe now is the time for a different approach: an approach that recognises the challenges we are all having to face but that tackles them in a sustainable and human centred manner. Which is why we’re on a mission to ‘put human’ into 1 million UK businesses!”
Terry and Phil