IT’S TIME FOR A DIFFERENT APPROACH!
Businesses of all sizes face many challenges but the common thread that links them all is people. It is people who ultimately must face these challenges and overcome them. The question is are they properly equipped to deal with them?
Two reports published in 2019 would seem to indicate they are not.
One said that 25% of employees felt unhappy at work and that employee disengagement was costing the UK economy a staggering £340bn per year. While the other said that 33% of productivity loss was down to a combination of work-related stress and lifestyle choices, and that translated into a loss of £81bn to the UK economy.
Since COVID-19 those figures have not only got worse but a range of other challenges have surfaced.
Finola McDonnell, the chief communications and marketing officer of the Financial Times, recently said, “The business of business has changed and you have to be thinking differently if you want to succeed.“
Renowned retail consultant and founder of The Portas agency, Mary Portas, describes the need for what she calls “The Kindness Economy”. An economy where businesses must adopt a whole new value system. One that is about care, respect and genuinely understanding the implication to the choices they are making.
And she’s not alone in that belief. The research also supports it, with leading Business Management Authors such as Tom Peters and Robert Waterman (and others such as Brene Brown, Simon Sinek, Jim Collins, Seth Godin, Ken Blanchard, Peter Drucker, Stephen Covey and Dale Carnegie) having thoroughly documented the fact that the greatest businesses (regardless of size) are not those focused primarily on profits but those that are focused on people first and profit second!
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Terry Malloy and Phil Joseph, Directors of The Human Business say “We believe now is the time for a different approach: an approach that recognises the challenges we are all having to face but that tackles them in a sustainable and human centred manner. Which is why we’re on a mission to ‘put human’ into 1 million UK businesses!”
So whether you’re the director of a large business or a small company, if you’re a solopreneur or a manager or an employee or indeed an HR professional, learning how to better relate and communicate to the people you come into contact with is a skill that will benefit every single area of our lives.
The Human Business is one of an increasing number of voices advocating a different approach to doing business. An approach that recognises the many challenges we are all facing but that tackles them in a sustainable and human centred manner.
What is a Human Business?
A human business operates from 4 core principles:
1. Human connection is at the heart of the decision-making process.
2. Everyone is fully engaged in the contribution they are making.
3. Everyone shares in the collective “wealth” available.
4. Growth is sustainable for the people, the planet and the business.
Whilst putting human into business is not always easy we believe it is always worth the endeavour because when inspired people come together the impossible becomes achievable.
Clever business owners have always understood that they achieve much better outcomes when they treat all the people they deal with respect and as humans with individual needs and feelings.
Our ‘Meet Connect Refer’ community actively supports business professionals who believe putting human into business and connecting at a deeper more personal level is the only way for them to grow and prosper in a sustainable manner.
Creating a human business is not a “tick box process” it requires a commitment to live and breathe the fundamental truth that “our people are our greatest assets”.
If that sounds like the sort of business community you would like to be a part of then click on the button below to learn more.
This isn’t rocket science but together we really can make a difference and nothing is more powerful than having a supportive and collaborative community behind you as you introduce any type of change.
If that sounds like something you’d be interested in learning more about then we would love to talk to you.
Directors of The Human Business